Cellper®Elite is launched at Elite Sports Expo 2017
At no time in competitive sport has the need for rapid and effective recovery and improved physical performance been greater. Strategies that promote effective recovery and the parallel increases in muscle size and strength (hypertrophy) are therefore of great importance to the modern athlete. The biological process of muscle repair and growth, at the cellular level, is the starting point.
The Key to Recovery
The key to rapid recovery and strength gains centres on the mechanistic target of rapamycin (mTOR), which is the complex molecule within the body’s cells that controls protein synthesis. mTOR is activated following high intensity anaerobic exercise or by the arrival of nutritional compounds including certain amino acids. If a muscle is both subjected to high intensity exercise and receives the right nutrition (including all 20 proteinogenic amino acids) immediately following this exercise, even larger increases in the synthesis of new muscle protein will result.
The 30 Minute Window
This potential for muscle protein synthesis diminishes over time, with the maximum potential peaking 30-60 minutes after exercise. The first 30 minutes are the optimum period for amino acids to be introduced into the bloodstream. Providing protein to the muscles outside this window results in reduced potential for muscle recovery and gain, with the potential continuing to decline the longer the delivery of amino acids to the muscle is delayed.
Digestion – the Barrier
The physiology of our digestive system has, until now, been the barrier. Proteins need to be broken down into amino acids before they can be absorbed in the intestine and circulated by the blood to the muscles where they are synthesised by the muscle cells into new proteins. This digestive process takes between 45 minutes and several hours, depending on the type of protein.
Thus, even the fastest digesting protein supplements, consumed immediately after exercise, do not provide nutrition to the muscles before the potential for protein synthesis has started to decline. Current strategies for maximising muscle recovery potential are, therefore ineffective for this reason alone.
The New Protein Source
Cellper®Elite, is a new protein source that matches the biological demands of the muscles, delivering a precise balance of essential and non-essential amino acids to exercised muscles within the first 30 minutes. This enables athletes competing to their limits to recover more effectively, to resist injury better and to realise their full potential.
Based on nutritional research for long-duration space travel and provided as a single shot of just 100ml, Cellper®Elite is pre-digested natural protein derived from Atlantic salmon. All 20 essential and non-essential amino acids together with key micronutrients are absorbed, quickly and completely, without the need, or the wait, for digestion.
Cellper®Elite is a major breakthrough in sports nutrition, addressing the crucial biological issues of muscle recovery and growth in a way never before possible. The benefits are applicable to the whole spectrum of sports and exercise – from power to endurance, enabling strategies to be developed to maximise the benefits for each individual sport and training programme.
Every batch of Cellper®Elite is tested for banned substances under the Informed Sport programme. Products undergo rigorous testing using ISO 17025 accredited methods to provide the highest level of assurance for athletes.
Amino acids are the fastest way to get protein to your muscles, naturally.
Cellper®Elite is a registered trademark of CellsUnited Ltd, the developer and manufacturer.
Cellper®Elite is only available online – from www.cellperelite.com.
Cellper®Elite is sold in six packs at £29.95 (inc. VAT) plus delivery.
There are two flavours, Mango & Passion Fruit and Lime & Ginger.
Cellper®Elite is derived from salmon muscle and is not suitable for anyone with a fish allergy.
Cellper®Elite is certified with Informed Sport. For more information please visit www.informed-sport.com
For further information contact Tim Mott at CellsUnited Ltd
020 8894 2288